The platform is rolling out a updated setting that permits them to lessen the amount of AI-made videos appearing in their timelines. This step comes as the service revealed that it now features over 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the following weeks before a global launch. This development coincides with a rise in AI content, fueled by new content generation software.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising content creators on a popular video site only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a term for substandard, bulk-generated content that is often absurd or bizarre.
“We know from our community that a lot of users appreciate content produced via AI tools, including computer-generated images to informative clips, and we want to provide users the power to adjust the amount of that, according to their own choices,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3bn videos on its service tagged as made with AI. Collectively, over 100 million pieces of content are submitted to the app each day, making AI content a minor part of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of artificial media they watch by accessing the “manage topic” feature in the platform and picking AI-made media. Other topics that can already be adjusted under the setting include current affairs, clothing, aesthetics, and dance.
Platform Guidelines
The platform’s rules require content makers to tag lifelike artificially created content, and it prohibits harmful deepfakes of celebrities or emergencies. Any realistic artificial content that is without a tag can be deleted under its user guidelines.
Furthermore, the app will now add an “AI-made” tag to content produced via its proprietary AI systems, or identified by an cross-platform project for spotting AI-generated material. This action is intended to stop users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is also introducing a $2 million educational fund for specialists and institutions to create educational content about using AI responsibly. This project will support charitable organizations dedicated to educating computer science.
Moderation Strategy
TikTok has justified its safety measures, following debate over intentions to cut jobs for numerous safety staff in the UK. The company is planning to cut hundreds of positions in its content moderation team in London, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content ahead of it gets reviewed by people. TikTok announced a notable drop in shocking and graphic content handled by human moderators over the past year due to intervention by its automated systems.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
